Singapore, 5 January 2026 –  Knight Frank Singapore, as the exclusive marketing agent, is pleased to announce the sale of a residential development site at 17 Seraya Road, located within highly sought-after District 15.

The site occupies a land area of approximately 11,956 square feet and is zoned for Residential use under the 2025 Master Plan, with a Gross Plot Ratio of 1.4. This would allow for the development of a boutique residential project comprising of 13 units with an average size of 100 square metres, subject to relevant authorities’ approval.

Situated within a tranquil low-rise residential enclave, the site offers a rare balance of privacy and accessibility. Its close proximity to East Coast Park provides residents with convenient access to nature, recreation and waterfront leisure, while being just a stone’s throw from East Coast Road, a vibrant commercial corridor lined with trendy cafés and lifestyle offerings. Established retail destinations including i12 Katong, Katong Shopping Centre and Parkway Parade are all within close reach, delivering exceptional day-to-day convenience.

The site is also well-positioned near reputable schools, with Haig Girls’ School and Tanjong Katong Primary School within a 1-kilometre radius, and CHIJ (Katong) Primary School, Kong Hwa School and Tao Nan School located within two kilometres. Connectivity is further enhanced by convenient access to major expressways including the East Coast Parkway (ECP) and Pan-Island Expressway (PIE), as well as Marine Parade MRT station, which is just a short walk away.

Ms Mary Sai (蔡竺樾), Executive Director, Capital Markets, Knight Frank Singapore said, “Homeownership in District 15 remains highly sought after, underpinned by its lifestyle appeal, accessibility to the Central Business District and other parts of Singapore, and proximity to reputable schools. Held under a single legal title, 17 Seraya Road offers deal certainty and an attractive, palatable scale for developers. Given its family-friendly surroundings and strong locational attributes, we expect keen interest from developers seeking to capitalise on sustained demand from young families.”

Residential demand in District 15 has remained resilient and well-supported, driven by sustained buyer interest. Recent years have seen a pick-up in transactions involving small-scale residential sites in the area; these include Chiku Mansions, the former East Court Apartments and the Haig Road site―now redeveloped as Ardor Residence. Notably, 35-unit boutique development Ardor Residence, located in close proximity to the subject site, has achieved approximately over 71% sales at an average price of S$2,460 psf, underscoring a healthy take-up for well-located boutique offerings.

Ms June Yang (杨威媛), Deputy Director, Capital Markets, Knight Frank Singapore added, “The consistent take-up of recent boutique developments in District 15 reflects sustained demand for low-density residential offerings in the East. Against this backdrop, 17 Seraya Road presents a timely opportunity for developers to secure a well-located site that aligns with prevailing buyer preferences and proven market demand.”

The guide price for the site is S$19 million, reflecting a rate of approximately S$1,157 psf per plot ratio, inclusive of land betterment charges.

The Public Tender exercise for 17 Seraya Road will close on 3 February 2026, Tuesday at 3.00 PM.

Credit: Knight Frank Singapore