_How has 2020 boosted investor confidence for 2021

This article is part of Soho App’s Full Year 2020 Overseas Property report, contributed by Nicholas Keong.

What are your takeaways from 2020

The year was a challenging one for all and certainly one where we’ve learnt a lot. Engaging and educating our buyers has always been a crucial part of the journey, which in 2020 became even more apparent without the ability to meet in person or have any activities for a large part of the year.

In this day and age, we are fortunate to have an array of digital tools that enable us to communicate and engage with buyers, one that we believe will continue even as we come out of Covid-19.
Purchasing a property is an enormous investment not only financially, but one of time and energy, especially so when transacting in overseas markets.

What has become even more apparent especially in an uncertain environment is the need for market intelligence, trusted advice and a partner in property with the right platform enabling buyers to make informed investment decisions, transact seamlessly, and to have peace of mind knowing that their property will be in the right hands.

How do you see buyer demand in 2021? What are the trends we’re likely to see in 2021?

Despite Covid-19 and geo-political tensions still weighing in on global economies, our outlook is one that is largely positive. Property as an asset class always tends to fair well during times of uncertainty as investors gravitate towards stability and income in key gateway cities around the world.

We are likely to see investors continue to diversify their property portfolios and low interest rates should provide an excellent backdrop for property investments. Whilst Covid-19 is still ongoing, there is optimism and that sentiment will improve, especially so with several vaccines in play.

The UK and the European Union agreeing to a trade deal is going to be a massive boost for sentiment globally, and as UK ranks high up on the investor list for Singaporeans, we should see a big boost to investor confidence moving forward, albeit tempered with caution.

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