_How Tekka Wet Market Survived the Circuit Breaker
Live stream selling has gained traction over the past year. Known as retail digitainment, this industry is worth more than S$2 billion in China alone. Live streaming enables sellers to showcase their products and entertain their audience to motivate purchases. A local wet market adapted this trend by live streaming fresh produce during the circuit breaker, enabling customers to buy without physically being at the stall.
| Tekka Online Market is a pilot initiative by the Infocomm Media Development Authority (IMDA) in partnership with live stream auctioneer Max Kee from Lian Huat Seafood, was launched on 5 May 2020. IMDA’s goal is to support the local community with its Stay Healthy, Go Digital Campaign, educating individuals and businesses on digital platforms, and connecting businesses to digital solutions that can help them stay competitive and connected to customers during the pandemic. |
How It works for Sellers
Tekka Online Market enables sellers to introduce and showcase their fresh produce via live streaming to interested shoppers. Buyers will first need to register their details via text message to the organiser, and thereafter bid for items simply by leaving a Facebook comment.
Payment can be done via PayNow, and the confirmed order will be delivered to the successful purchaser within the same day or the following day.
To read more about the retail digitainment and case studies of local retailers who have successfully adopted digitalisation, read the full report here.
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