_F&B Digitalisation: Digital Shilin Singapore 2020

Despite the restrictions in Phase 1, organisers in Singapore are bringing Shilin Night Market online. F&B operators will have their delicacies delivered to their customers, while performances will be live streamed.

June 12, 2020

Shilin Night Market returns to Singapore for a second time in June as a virtual event in view of phase 1 restrictions. Organisers and participating merchants save on crowd-control and safe-distancing measures at the aptly branded “Digital Shilin Singapore 2020” event. Festival-goers can enjoy their favourite grub without the hassle of face masks. The online event will allow more people to feast on their favourite local and regional delights and be entertained by all-day live streaming of performances, games and giveaways, from the comfort of their homes.

(Image from shilin.sg | Last year, Singapore's version of Taiwan Shilin Night Market took place at the Grounds @ Kranji)

Kent Teo, Founder and Chief Executive of Invade, the organiser of Digital Shilin Singapore 2020, explained that while it was a trying time for everyone in Singapore, the organisers not only wanted to remind the public that they could still find joy amid hardship, even while at home, they also wanted to assist our community of businesses to thrive under such circumstances.

"With the closure of retail stores and entertainment venues and no foot traffic to sustain F&B businesses, we thought it was necessary to become the platform that would help these operators to survive"

_Kent Teo, Founder and Chief Executive of Invade.

Besides Invade, other retailers have adopted retail digitainment to reach out and engage to a wider audience. The digitainment industry is worth more than S$2 billion in China, and is expected to grow over the next few years. Local e-commerce platform Shopee enables sellers with live streaming features to engage with their audience and motivate purchases - an alternative to the conventional brick-and-mortar retail experience.

Retail digitainment may not be the only driver of Singapore's retail landscape upheaval. Retail Digitainment: The New Online Experience showcases various ways of digitalisation that local retailers have adopted to interact with their customers. Read the full report here.

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